W3.CSS

Discovery called Cina Associates looking to revamp their channel, Investigation Discovery. Position ID as the premiere platform-agnostic brand for fans of true crime


Strategy:
To present and unify ID as the premiere network for True Crime across all media platforms while giving it a distinct and unique voice.

Solution:
A striking and timeless visual identity/system for the leading true crime network.







Scope:

Brand identity
Brand strategy
Logo Design
Typography
Brand Guidelines
Visual Identity