W3.CSS

Context:
Discovery commissioned Cina Associates to revamp their channel, Investigation Discovery. The ask was to position ID as the premiere platform-agnostic brand for fans of true crime through a rebrand.


Strategy:
To present and unify ID as the premiere network for True Crime across all media platforms while giving it a distinct and unique voice.

Solution:
A timeless and expandable visual identity/system for the leading true crime network. 




Scope:
Brand identity
Brand strategy
Logo Design
Typography
Brand Guidelines
Visual Identity