How is it possible for something to be covered up, but also revealed? What can be taken away or missing; a violet slash or cut; different angles of a story; distorted perspectives; a way to draw the eye into the logo; the ascent of an investigation; the path to solving a mystery;  an inseparable relationship with the light and the dark, how the light illuminates a dark room as the door opens; all that with a nod back to their original logo. It was all of these aspects, and more, that drew us to the final mark.