Visual Approach:
"ID reveals fascinating, complex and true stories through cinematic perspectives, sizes (macro/micro), etc. We use mystery by revealing and accentuating the unusual without the need to show everything. Sometimes we are in the shadows, sometimes we are the light but we’re honest. We’re human and sometimes we’re loud. ID uses texture and thrilling bold typography while letting the image tell the story. We normally dress in dark tones with bursts of color."

Directions:> Perspectives + Angles
> Reveal + Cover-Up
> Emotional Color
> Illuminate + Highlight
> Surprises + Mystery
> Human Elements