We agreed that a successful visual system included these elements. Type + Color + Image + Logo + Design + Message + Strategy = Visual System

As a result, we felt we should do an audit of not only the brand itself, but the ecosystems ID lives in. Our extensive research, delivered in a packed 200 page report, helped us see areas that ID could own and flourish in. These findings lead the way for us to develop the visual system.

Tone Words: Suspenseful, Mysterious, Revealing, Authentic, Human, Empathetic, True, Credible