We agreed that a successful visual system included these elements. Type + Color + Image + Logo + Design + Message + Strategy = Visual System
As a result, we felt we should do an audit of not only the brand itself, but the ecosystems ID lives in. Our extensive research, delivered in a packed 200 page report, helped us see areas that ID could own and flourish in. These findings lead the way for us to develop the visual system.
Suspenseful, Mysterious, Revealing, Authentic, Human, Empathetic, True, Credible